Engineering the luxury of the circular sneaker.

Repositioning Roscomar as a circular, luxury brand required ground up rethinking and an entirely new proposition for the market. Tackling the greenwashing rife within the footwear industry meant building a brand that was both scientifically rigorous and emotionally resonant for a discerning audience.

We worked to relaunch the brand through a total 360 repositioning - from brand strategy and fundraising to identity, comms planning and complete execution.

a pair of green suede sneakers and bag made from seed paper covered in roscomar manifest text in black and green

THE WORK

We took a hands-on, in-house approach to get this done. Working under Nick Kendal, we clarified the strategy and brand idea to focus on radical transparency. We built the infrastructure for growth, developing the fundraising decks that secured investment and assembling an advisory board of industry sustainability leaders to overhaul production norms. The work provided the brand with its first complete visual and tonal ecosystem and the systems to deliver on it.

THE RESULTS

Within months of the relaunch, Roscomar secured placement in the world’s most prestigious sneaker destinations, including Level Shoes, Browns, and Pantechnicon. The influencer and communications strategy built a direct-to-consumer community in the thousands before the first luxury retail drop. By pivoting the brand from 'sustainable' to 'circular luxury', we established a benchmark for how new brands can enter a saturated market with an uncompromising ethical and aesthetic point of view.

A pair of beat up white trainers are shot in a black and white photograph and are repeated across a page saying There is an afterlife.
A screenshot of Roscomar on Hypebeast with closeup of sole of white sneaker

Brand Strategy ⎯ Brand Identity ⎯ Comms Planning ⎯ Social creative ⎯ Concept creative ⎯ Creative Direction ⎯ Design ⎯ Fundraising Decks ⎯ Copy & Tone of Voice ⎯ Packaging Design ⎯ Influencer & PR Oversight