A $2m collision of couture and craft.

Conceptual Creative
Copywriting
Storyboarding
Social Creative

When Rolls-Royce collaborated with Iris van Herpen on a one-of-a-kind Phantom Syntopia, the challenge was to move beyond a simple product reveal. The execution had to maintain high-fashion aesthetic relevance for a discerning couture audience while preserving the automotive authority of the marque. We needed to find the space where art and engineering are indistinguishable.

8 phones showing press articles of the Rolls royce and Iris van herpen work on a watery backdrop

THE WORK

We avoided traditional automotive tropes in favour of a high-fashion execution that allowed the Phantom’s 'Weaving Water' motif to lead the narrative.

THE RESULTS

The film became one of the highest-performing reels in the history of the marque, securing millions of impressions across a purely organic rollout. By anchoring the creative in aesthetic heritage rather than product specs, we gained extensive earned media coverage from the exact publications the audience devours—from Wallpaper* to Hypebeast.