GRAPHICS & ILLUSTRATIONS
Not everything that ends up here was made for a client. Some of it was — for The Mill, Lloyds, Open Justice For All. Some of it started as commercial work for Locanda San Vigilio and became something more tactile. Some of it never made it past a sketchbook.
This is Luke's archive of instinct: the work that prioritises speed and feel over guidelines, the pieces that didn't make final cut but still hold something. If the case studies show what we do when the brief is tight, this is what happens when it isn't.