Humanising social equity for 360,000 people.

Conceptual Creative
Art Direction
Copywriting
Storyboarding
Social Creative
Delivery Toolkit

EY needed to educate its global workforce on the complexities of Social Equity while driving engagement with its internal resource infrastructure. In a firm of 360,000+ employees, corporate mandates are equivalent to global campaigns. To move the needle, the brand had to shift from top-down instruction to a lived-experience narrative that resonated across borders and intersections.

THE WORK

We returned to a documentary-led approach to ensure the subject matter felt human rather than academic. Working under Director and Writer Bexy Cameron, we produced 14 mini-documentaries charting intersectional stories from across the EY network. By prioritising authenticity over corporate polish, we created a toolkit of hundreds of assets designed to function across BTL and ATL platforms, providing the firm with a definitive visual language for its equity mission.

THE RESULTS

The campaign successfully bridged the gap between global strategy and individual understanding, providing a scalable model for internal education. The mini-documentary series became a primary driver for employee engagement with the firm’s Social Equity tools, transitioning from an internal initiative to a public-facing ATL campaign. It remains the benchmark for how EY communicates its core values to a massive, fragmented audience without sacrificing the integrity of the personal story.