Two yellow polaroids of an arabic man and white woman sit next to the text 'Through the lens of EY People's stories, we will inspire new actions, behaviours and commitments. Change makers. Launching next week.
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It was time to educate EY's 360,000+ employees and the business world on what Social Equity is and where to find the company's impressive educational tools and resources.

There was only one way to tell the stories of such a range of experiences across so many countries, societies and people. We had to return to the most human and true lens and have the stories told from lived experience by those it has affected at EY.

We created 14 mini-documentaries and hundreds of other assets charting personal stories from the international and intersectional EY people. We told them authentically alongside Director and Writer Bexy Cameron across platforms in a 360 BTL and, soon to be, ATL campaign. 

Creative ⎯ Art Direction ⎯ Copywriting ⎯ Treatments ⎯ Asset Creation & Output ⎯ Social Assets

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