Creativity made this.
Conceptual Creative
Art Direction
Illustration
Copywriting
Delivery Toolkit
The prevailing commercial view is that creativity is a surface-level aesthetic rather than a driver of business transformation. The Business of Creativity (BoC), led by Sir John Hegarty, challenges that cynicism and aims to force a re-evaluation. The objective was to remind the business world that even the most functional and technical icons are actually the results of human creativity.
They briefed us to develop a global digital campaign funnel to build awareness, belief and convert their spring cohort.
THE WORK
We developed the "Creativity Made This" platform, a multi-layered campaign designed to re-educate the audience and build belief in the Business of Creativity offering. Instead of average product shots our approach took the icons back to their creative origin - a sketch - to truly differentiate in crowded social feeds.
THE RESULTS
The campaign is ongoing.
Results to follow.