Turning a £20 budget and lived experience into law change.

The UK government has deemed open justice essential for centuries, yet victims face barriers so systemic they are unbelievable. From a total lack of remote viewing options to being actively discouraged from attending trials, the process is the antithesis of its name, causing more harm to victim-survivors. Most staggering is the financial wall: victims are often billed up to £22,000 just to access the transcripts and sentencing remarks of their own cases.

What started as a whatsapp intro and £20 become the brand and launch of a national campaign to demand legislative, policy, and practice reform within the UK criminal justice system.

THE WORK

Working alongside the London Victims’ Commissioner, we developed an identity designed to land with the weight of authority while maintaining the urgency of a grassroots movement. We translated harrowing survivor testimony into a clear, actionable manifesto for change, deployed across donated digital OOH, national press, and an organic digital strategy that evolved alongside the legislative fight.

THE RESULTS

The campaign achieved immediate national cut-through, leading to direct discussions in Parliament and coverage across major broadsheets. Before the 2024 election, the Labour Party committed to a pilot scheme that has since been launched, entitling victims of sexual offences to their sentencing remarks free of charge. By securing a tangible legislative win on a marketing budget of near-zero, the project proved that strategic branding can act as a primary tool for reform. The campaign is now a formal part of victim-led policy within the 2026 Courts and Tribunal bill.

Brand Strategy — Brand Identity — Social creative — Concept creative — OOH — Fundraising Decks — Copy & Tone of Voice — Art Direction — Design