Partnering with the United Nations World Food Programme with Global Cinema's SAWA, this campaign drove downloads and donations on the UN’s newly created app, Share The Meal.
Why? Because we all lose when we lose the possibilities of a child’s life. Every time a child dies, our future dies with them.
We shot this truly cinematic piece with Somesuch in the signature stunning style of Cannes Lions winning and BAFTA nominated Director Lynne Ramsey. The piece was released in over 30 countries with 360 activations in several cinemas and a partnership with Cannes Lions, Meta Creative Studio and Facebook to reach across social.
Strategy ⎯ Creative ⎯ Partner Management ⎯ Campaign Planning ⎯ Cannes Seminar ⎯ OOH
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