An Instagram carousel post expands outside the phone to show a wide image with a collection of 3d renders and photos of a teddy bear and the text Makers at heart
A black banner ad with white illustrated elements and text reading: Meet the people behind the projects, makers at heart
Black illustration and text reads makers at heart
3 Instagram story posts show a collection of sketches and illustrations of characters and quotes by 'Feral Child'


As it ventured into a new era, The Mill required a rebrand and repositioning with a fresh brand identity to launch worldwide. It began with Luke’s personal insight: “I find the best ideas when it’s only me, a pen and paper because that’s what makers do.”

Tapping into the fundamental skills of the vast scope of technologists and creatives The Mill’s makers had, we created a system to play with textures, handwriting and bold type, consistently showing the audience behind the magic curtain. Launched across all seven offices, thousands of employees, and with hundreds of assets across pitching, delivery, creative and social, this work heralded a new era under marketing legend Mark Hardy.

Brand Identity ⎯ Campaign Identity ⎯ Art Direction ⎯ Illustration ⎯ Asset Creation & Output ⎯ Social ⎯ PR

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