We began working on this quintessentially British brand just after they had launched their new brand platform ‘Good food for all of us’ and the midst of the cost of living crisis. Repositioning the stalwart of the British high street into a more value focused brand has meant we’ve worked on a range of campaigns and challenges both above and below the line.
We’ve done a range of work for Sainsbury’s from social and radio to let the public know you can get all your spooky season treats alongside the weekly essentials, to driving use of Smartshop with digital. We even had some fun trying to gamify healthy eating for the Great Fruit and Veg Challenge and creating the clients ‘favourite’ CRM campaign. With a bunch of direct mail scattered throughout we’ve been able to be a part of the brands gradual growth in a difficult time.
Art Direction ⎯ Copy ⎯ Radio ⎯ Direct Mail ⎯ Social Creative ⎯ OOH ⎯ Digital ⎯ CRM
© 2º24 ✐