Rolls-Royce has gone electric. Spectre was released, but it hadn't been seen in action. The release of its first campaign needed to set the vision for not just the Spectre line but the heritage brand's future as a whole.
Spectre is A Prophecy Fulfilled. An ultra-luxurious, all-electric, super coupé that embodies the founder's dreams. These are their values, sent back from an electrified future to drive Rolls into a new era.
Using reflections in the bodywork and the new aero grille, we re-imagined the car as an eye into the future, whilst Eleanor [the Spirit of Ecstasy] guides us, we glide around our futuristic city, captured by Anders Jedenfors.
Concept ⎯ Creative ⎯ Art Direction
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