Meet a one-of-a-kind $2m couture car. We brought together the high fashion world of Iris van Herpen with the heritage of Rolls-Royce through a high-fashion execution of conceptual idea that maintained aesthetic relevance whilst preserving its automotive friendliness.
Our film re-interpreted some of Iris’ signature design elements, playing with the space between art and engineering and blurring the lines between car and garment. Creating one of Rolls-Royce’s highest-performing reels, we gained millions of earned media from the exact publications our audience devours - Wallpaper to Hypebeast.
Concept ⎯ Creative ⎯ Copywriting ⎯ Social
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