In an extension of their Brand platform ‘Real Magic’ it was only natural that Coca-Cola wanted to show up at one of cultures most magical events, The Olympic Games.
The campaign for Paris 2024 celebrated the power of sport to unite across cultures, using the hug as a visual signifier of coming together. Of course, the work started long before we joined, but the global social content was still a bit of a question mark.
So, we came in to answer it in 3 months and provide the global market teams with a suite of assets, copy and a toolkit for use. Finding a middle ground between the big idea, social context, relevant language and the brand was a challenge but ‘TFW’ acted as a throughline.
On top of that there was influencer content to be ideated, real- time social content to be planned and advertising for the Coca-Cola sponsored food market to be made. Throw in some last minute additions to the OOH and boom you’ve got yourself a (probably) award-winning campaign.
Social Creative ⎯ Copy ⎯ Art Direction ⎯ OOH ⎯ Real-time Content
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