We all know the power and value of the nations opinions.
B.Heard wanted to get the nation talking about the matters it cared about, in public as we took the brand ATL for the first time.
By creating a series of daily conversation billboards, though controversial at times, we damn well made sure we got people chatting. Keeping our conversations topical at all times weekly editorial meetings selected the topic to be covered, create, artworked and send the billboards nationwide within days and even hours.
Concept ⎯ Creative ⎯ Art Direction ⎯ Illustration ⎯ Art Working ⎯ Media Delivery & Management
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